At least you’re NotHungover.
NotHangover One Show Young Ones 2024 Brief
Graphis New Talent Annual, 2024 Silver Award
Single-Minded Proposition (One Show Young Ones Brief): Drink now, no regrets tomorrow.
Objective: Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).
Insight: Drinking leads to regretful actions and a heinous hangover.
Big Idea: Get rid of that terrible hangover, but you can’t get rid of what you did.
Art Director: Sophia Donio
Case Study Video
Experiential Dare Night
Truth or Dare. Minus the Truth.
Execution idea: NotHangover will host a Dare Night showcasing their launch of NotHangover, the drink that lessens hangovers by 70%. Within bars, there will be sponsored dare booths which print out dares for bar-goers to complete while out with friends, allowing patrons to scan a QR code to upload photos of them doing the dare to the NotHangover website, and will receive access to see everyone’s dares via text the next morning. By showing the bartender that their dare has been uploaded to the gallery, they will receive mixed drinks made with our product.
These drinks contain NotHangover and are our featured incentives for our dare booth.
Experiential Dare Booth - Truth or Dare. Minus the Dare.
The dare booth is placed in popular bars and clubs.
Homescreen of dare booth.
Booth is generating a user’s dare.
Dare is displayed that was generated for the user.
Printed Dare
Dare is displayed that was generated for the user.
Printed dare with steps on how to upload the dare to the NotHangover Dare gallery website.
Uploading Completed Dares
Scanning the QR code on the printed dare takes users to our uploaded site (the NotHangover Dare Gallery).
Receiving a Text in the morning
Users will receive a text in the morning linking to our NotHangover Gallery Website.
Truth or Dare. Minus the Truth. Dare Gallery Website
Users will receive a text in the morning linking to our NotHangover Gallery Website.
Interactive Dare App
User opens the app. The player adds their friends. The player can choose dares to send their dares.
The player can accept the dare their friend sent them or request a new one.
Using the in-app camera, the player records a dare.
When completed, the player earns points for the dare and can send another dare to one of their other friends.
Players can compare scores on the leaderboard.
The weekend competition closes on Sunday morning, which is when the dare gallery is opened and revealed.
Players can scroll and see their friends’ dares.
The gallery features copy for NotHangover at the top when revealed.